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Subway's Desperate Bid to Win Back Customers

In a move that reeks of desperation, Subway is launching a $6.99 footlong deal in an attempt to lure back customers who have been driven away by soaring menu prices and stagnant quality.

According to sources close to the company, Subway's sales are faltering, with same-store sales declines in certain regions exceeding 8% in recent weeks - a dismal performance that outstrips even its struggling rivals McDonald's and Burger King.

In an "emergency" meeting with franchisees last week, Subway CEO John Chidsey unveiled the deal, which will allow customers to order any footlong sub on the menu or customize their own for $6.99. The catch? Customers must order through the Subway app or Subway.com using a promo code - a clear attempt to boost loyalty program sign-ups and online sales.

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